Poliakov goes red
22 August, 2011
French vodka brand Poliakov has extended its line in the European on-trade to include a ‘red fruit’ liqueur.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
